Lifestyle Product Film for Beside It Swim Decks

Austin Product Video Production

Beside It Swim Decks creates inflatable swim decks that attach to pontoon boats, making it easier and safer for people to get in and out of the water. StoryChef Media partnered with their team to concept, cast, and produce a lifestyle film that clearly demonstrated the product while showing how it fits naturally into a day on the lake.

The result was a product video designed to feel useful, relatable, and aspirational—without overcomplicating the message.

Project Overview

This project involved producing a lifestyle product video for Beside It Swim Decks, focused on introducing their inflatable swim deck system to pontoon boat owners.

StoryChef Media handled the project end-to-end, including:

• Concept development

• Talent casting

• Production and post-production

The primary goal was to show how the product works in real life, not just explain it.

The Challenge

Beside It Swim Decks solves a simple but meaningful problem: getting in and out of the water from a pontoon boat isn’t always easy—especially for kids, older adults, or anyone with mobility concerns.

The challenge was to communicate that benefit clearly without turning the video into a technical demo or an infomercial. The product needed to feel intuitive, fun, and immediately useful.

Strategy & Creative Approach

The strategy was to lead with experience, not features.

Rather than starting with specs or assembly steps, the concept focused on a relaxed day on the water—using the swim deck naturally as part of the experience. The product becomes obvious through use, not explanation.

By casting talent that reflected real pontoon owners and shooting in a genuine lake environment, the film positions the swim deck as an easy upgrade that enhances time on the water rather than complicating it.

Production & Execution

Production included on-location filming with hired talent, capturing real interactions with the product in a lifestyle setting. The shoot emphasized:

• Ease of use

• Stability and accessibility

• Seamless integration with the boat

Every shot was designed to answer the viewer’s unspoken question: “Would this actually make my time on the lake better?”

Post-Production & Storytelling

In post-production, the edit focused on flow and clarity. The pacing mirrors a laid-back lake day, while the structure ensures the product’s value is unmistakable by the end of the film.

Music, visuals, and timing were all selected to support a sense of comfort and enjoyment—reinforcing the idea that the swim deck removes friction rather than adding it.

Results & Impact

The finished lifestyle film gave Beside It Swim Decks a strong visual asset they could use across their website, social channels, and marketing efforts.

By clearly showing the product in action, the video helps potential customers understand the benefit quickly—reducing confusion and increasing confidence in the purchase decision.

Why Lifestyle Product Videos Work

For consumer products, especially physical products used in recreational settings, lifestyle videos:

• Show value faster than text or diagrams

• Build trust through real-world use

• Help customers visualize ownership

When the experience is clear, the decision gets easier.

About the Production Team

This project was produced by StoryChef Media, a video production and video marketing agency based in Austin, Texas. We help product and service brands turn ideas into clear, story-driven videos that actually support sales and growth.