Field Notes

Insights on Austin video production.

Field notes for founders, operators, and mission-driven leaders making decisions about strategic video. Written for people doing the actual work.

How to measure ROI on a recruitment video
POV · Featured · 7 min read

How to Measure ROI on a Recruitment Video (2026)

Learn how to measure ROI on a recruitment video in 2026: recruiter time saved, time-to-hire, and cost-per-hire, with real numbers from a StoryChef Media case.

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Tips & Tricks · 9 min read

Best Video Production Companies in Austin (And How to Evaluate Them)

Not all Austin video production companies are equal. Here is how to evaluate your options and what separates strategic partners from commodity vendors.

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Tips & Tricks · 5 min read

How to Find the Right Video Production Company in Austin

Looking for an Austin video production company? Here is what to ask, what to avoid, and how to spot a strategic partner versus a vendor selling deliverables.

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Case study · 7 min read

The High-Growth Hiring Blueprint: How We Helped Solve Recruiter Inefficiency for OpCity

How three strategic films cut recruiter call time at OpCity, a real-estate marketplace burning 10 mins per call explaining the business.

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POV · 6 min read

Your Austin Brand Doesn't Need Another "Pretty Video."

The pretty-video trap is the most expensive mistake founders and operators make in production. Here is what strategic video actually looks like, and why most Austin brand films fail to move the business.

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POV · 8 min read

How to Scope an Austin Video Production Project (2026)

How to scope an Austin video production project so the investment matches the outcome. What drives value, what to skip, and where cutting corners hurts.

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Case study · 8 min read

How a Single Fundraising Video Helped Future Cardia Raise $13.76M

A case study on the MedTech fundraising film used across Future Cardia's equity-crowdfunding campaigns, which collectively raised $13,761,199.

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