CTV Ad & Testimonial Videos for Base Power Company

Austin Video Production & Video Marketing

Base Power Company partnered with StoryChef Media to produce a Connected TV (CTV) ad and a series of customer testimonial videos as part of their first public launch. The goal was to clearly explain the company’s value, establish trust quickly, and support early growth in a category where confidence and reliability matter.

Since that launch, Base Power Company has scaled significantly and gone on to secure a $1B investment.

Project Overview

This project involved creating a CTV advertising spot and testimonial video series for Base Power Company. The videos were designed to serve as foundational brand assets—introducing the company to new audiences while reinforcing credibility through real customer experiences.

The campaign supported Base Power Company’s initial public-facing rollout across paid media, sales conversations, and early marketing efforts.

The Challenge

For a new brand entering the market, clarity and trust are non-negotiable.

Base Power Company needed to explain what they do and why it matters—quickly and clearly—without overwhelming viewers or relying on industry jargon. In a CTV environment, the message had to land fast while still feeling grounded and credible.

At the same time, the brand needed social proof to reduce hesitation and help potential customers feel confident engaging with a new company.

Strategy & Creative Approach

The strategy focused on simple messaging supported by real voices.

The CTV ad was structured to introduce the core value proposition clearly and efficiently, while the testimonial videos reinforced that message through firsthand customer experiences. Rather than overproducing the story, the creative approach emphasized clarity, reliability, and real-world outcomes.

Together, the assets worked as a system—awareness paired with validation.

Production & Execution

Production included filming customer testimonials alongside the creation of a broadcast-ready CTV ad. Visuals were designed to feel polished and trustworthy, matching the expectations of television audiences while remaining approachable.

Each piece was intentionally built for flexibility, allowing the content to be reused and adapted as the company’s marketing evolved.

Post-Production & Storytelling

In post-production, the edit focused on pacing and message discipline. Testimonials were shaped to feel natural and authentic, while the CTV ad was refined to communicate value quickly without sacrificing clarity.

The final videos strike a balance between professional polish and credibility—supporting both brand perception and performance goals.

Results & Impact

The campaign supported Base Power Company’s first public launch and helped establish early trust with new audiences. The videos became foundational assets during a critical growth phase.

Following this launch period, Base Power Company experienced substantial business growth and later secured a $1B investment, marking a major milestone in the company’s trajectory.

While growth and investment are driven by many factors, these videos played a role in supporting early visibility, clarity, and confidence.

Why Launch-Stage Video Works

For early-stage and scaling companies, launch-phase video:

• Establishes credibility before a long track record exists

• Communicates value quickly in paid and owned channels

• Creates assets that continue to compound as the business grows

Strong early storytelling sets the tone for everything that follows.

About the Production Team

This project was produced by StoryChef Media, a video production and video marketing agency based in Austin, Texas. We help companies use video strategically—whether they’re launching, scaling, or preparing for their next stage of growth.