The Challenge: A “Time Tax” Common to High-Growth Innovators
Like many fast-growing tech companies, OpCity (acquired by Realtor.com) had a brilliant but complex business model. This created a hidden “time tax” on their talent acquisition team. We identified that recruiters were spending an estimated 10+ minutes of every initial candidate call simply explaining the basics. This repetitive monologue was a bottleneck that slowed the hiring pipeline, risked recruiter burnout, and failed to consistently convey the company’s dynamic culture.
The Solution: A Strategic Story Asset to Eliminate Repetition
We partnered with OpCity to solve this business problem. Our process wasn’t about creating a “video”; it was about engineering a communication tool to drive a specific business result.
- Isolating the Core Narrative: Working with their team, we distilled their complex model into a clear and compelling story that resonated with top-tier talent.
- Engineering the “Pre-Call” Asset: We produced a series of story-driven films designed to be sent to every candidate before their first conversation. This armed them with a deep understanding and emotional connection to the company’s mission.
- Empowering the Recruiters: The asset became a strategic tool that eliminated the monologue, standardized the company’s first impression, and allowed recruiters to focus 100% of their call time on what matters: vetting for skill and culture fit.
The Result: A Blueprint for Scalable Hiring
The implementation of this single story asset created a powerful impact, establishing a model for efficient, scalable growth:
- Drastically Increased Recruiter Capacity: By reclaiming an estimated 10-15 minutes per call, the team could handle a higher volume of quality candidates.
- Accelerated Time-to-Hire: Candidates entered the funnel already informed, engaged, and excited, leading to deeper conversations and a faster pipeline.
- A Powerful, Scalable Tool: The asset provided a consistent and compelling brand story that served them through their rapid growth and eventual acquisition.
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